Ecommerce Digital Marketing Services

Ecommerce Marketing Services and Digital Marketing Services

 

What is Ecommerce Digital Marketing?

Ecommerce digital marketing can simply be defined as targeted acts of marketing and advertising to promote and sell as many products, and through as many channels as possible.

The different types of ecommerce marketing services ElectricBot provides...

Listed below are some of the main ecommerce digital marketing channels that should be used to get the marketing and advertising processes started.

SEO- Onsite Search Engine Optimization Services-

The processes of upgrading of a website specifically for search engine crawlers, is known as search engine optimization, a.k.a.- SEO. Some examples of onsite SEO optimization would include: meta tags & OG, title tags, Schema and rich snippets, site canonicalization/site architecture, internal linking, content optimizations, keyword densities and LSI keywords, page speed, code compliance,  multi-search engine webmaster and social media verifications, user and XML sitemaps, etc.

Organic (SEM) Search Engine Marketing Services-  

Offsite organic search engine marketing- Organic search engine marketing are the acts of natural digital marketing a business, product, or service without directly spending money on ads,placements, sponsored posts, etc. Some examples of organic search engine marketing could be considered writing blog posts, content marketing, link building, engaging in social media, micro-communities, forums, and more.

SEM- Paid for Search Engine Marketing Services-

These days, SEM is interpreted as paid for search engine marketing tactics such as PPC search ads, PLA’s and shopping ads, local PPC ads, video search ads, display ads, remarketing ads, all the way to social ads and social remarketing ads, sponsored posts, paid placements, etc. As most ad networks are interconnected in some way, they can in a sense be considered or lumped in under a type of search engine marketing services.

Content Marketing Services-

A solid onsite and offsite content marketing strategy is critical to most websites success in terms of SERPs, user engagement, feeding social media channels, attracting traffic and crawlers, etc. Creating content, posting, and sharing out to social media and other offsite channels should be part of every website owner's “general maintenance” marketing strategy. Getting into a normal onsite blog posting routine, posting to offsite blogs, outreach, guest posts,and influencer marketing should also be included in a typical content marketing strategy. Laying out an entire calendar year will help to keep the content marketing strategy and initiatives organized and aligned with other colleagues.

SMM- Social Media Marketing Services-

Social media marketing should also be part of most businesses “general maintenance” marketing strategy. Even if it is just used for simple daily updates, weekly updates, and blog posts, social media should be utilized as it let’s potential customers or leads know that “someone” is there digitally in a sense. Creating a social media annual calendar based off of or even copied off of the annual content marketing calendar is another great way to keep the team inline while feeding the social media channels.

PPC/ Paid Ad Services-

PPC ads and paid ads are obviously the fastest way to generate quick results. Unfortunately for a lot of business owners, ads are very expensive and they can not afford to run at scale with larger competitors, ad networks, or RTB platforms. Obviously there are many variables to consider, but there are usually ways to find affordable traffic that will ultimately end up positively impacting the bottom line of a business. As such, there are many different ad networks and ad platforms that can be tested over a period of time to see what works and what does not work for a particular business. The trick with PPC ads and paid ads is knowing where and how to hit the ground running for the most impact without losing your shirt in the process.

Need assistance with marketing and advertising your business? Click here for more information about ElectricBot’s ecommerce development services and digital marketing services or give ElectricBot a call to schedule a free consultation. Call- 1-201 565-3050

About ElectricBot-

Providing integrated e-commerce web development, e-commerce web design, and ecommerce marketing services. 

Specializing in web design, web and app development, custom ecommerce integrations, SEO, and strategic marketing solutions for ecommerce based sites powered by Magento2, WP & WooCommerce, Shopify, plus many other Ecommerce platforms, ERP and CRM integrations, complete custom ecommerce solutions, and much more!
Call- 1-201 565-3050
https://www.ElectricBot.com